Difference between revisions of "Visual Identity Improvement Workflow/Process"

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# [[Research and Strategy]]<noinclude>: This involves researching the target audience, competitors, and the brand's positioning in the market. This will help to inform the direction that the visual identity should take.</noinclude>
<noinclude>According to [[LinkedIn]], the visual identity improvement process could take up to 2-3 weeks to complete. However for [[SoG]], the process is iterative and still ongoing, recorded timely on [[PKC]]. The process can be break down into 5 phases:</noinclude>
# [[Sketching and Ideation]]<noinclude>: During this stage, designers will sketch out ideas and concepts for the visual identity. This may include logos, color palettes, typography, and other visual elements.</noinclude>
# Understand<noinclude>: Learn from experts and engage in creative discussions with a lot of different people from other departments and industries.</noinclude>  
# [[Design Development]]<noinclude>: Based on the ideas and concepts generated during the ideation phase, designers will create more polished versions of the visual elements. This may include creating mockups or prototypes to test and refine the design.</noinclude>
# Ideate<noinclude>: Come up with ideas and building off of them to create solutions. Take time to sketch and present your ideas. Don't worry about your drawing skills here, the idea is what matters. On top of all the ideating that happens in phase two, you also need to start planning for prototyping phase i.e. how are you going to present the idea, which format are you going to use, where can you get the resources, etc.</noinclude>
# [[Presentation and Feedback]]<noinclude>: The designer will present the visual identity to the client or internal stakeholders for feedback and revisions. This may involve several rounds of revisions until the final design is approved.</noinclude>
# Decide<noinclude>: Choose the one solution that is best described the idea. For [[SoG]], it is important for the design to reflect accountability, observability, and timeliness. This is achieved through information symmetry and correctness.</noinclude>
# [[Implementation]]<noinclude>: Once the visual identity has been finalized, it needs to be implemented across all brand touchpoints, including the website, social media, marketing materials, and products.</noinclude>
# Prototype<noinclude>: You don't need a finished product, just something realistic and good enough to test with users.</noinclude>
# [[Evaluation]]<noinclude>: It is important to regularly evaluate the effectiveness of the visual identity and make updates as needed to ensure that it remains relevant and consistent with the brand's positioning and goals.</noinclude>
# Test<noinclude>: Observe how users react and then ask them for evaluation and feedbacks. You'll gain critical insight about changes that need to be made.</noinclude>

Revision as of 01:04, 23 December 2022

According to LinkedIn, the visual identity improvement process could take up to 2-3 weeks to complete. However for SoG, the process is iterative and still ongoing, recorded timely on PKC. The process can be break down into 5 phases:

  1. Understand: Learn from experts and engage in creative discussions with a lot of different people from other departments and industries.
  2. Ideate: Come up with ideas and building off of them to create solutions. Take time to sketch and present your ideas. Don't worry about your drawing skills here, the idea is what matters. On top of all the ideating that happens in phase two, you also need to start planning for prototyping phase i.e. how are you going to present the idea, which format are you going to use, where can you get the resources, etc.
  3. Decide: Choose the one solution that is best described the idea. For SoG, it is important for the design to reflect accountability, observability, and timeliness. This is achieved through information symmetry and correctness.
  4. Prototype: You don't need a finished product, just something realistic and good enough to test with users.
  5. Test: Observe how users react and then ask them for evaluation and feedbacks. You'll gain critical insight about changes that need to be made.
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