Difference between revisions of "Visual Identity Improvement Workflow/Process"

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<noinclude>According to [[LinkedIn]], the visual identity improvement process could take up to 2-3 weeks to complete. However for [[SoG]], the process is iterative and still ongoing, recorded timely on [[PKC]]. The process can be break down into 5 phases:</noinclude>
#[[Research and analysis]] of the current visual identity and brand positioning
# Understand<noinclude>: Learn from experts and engage in creative discussions with a lot of different people from other departments and industries. Listen carefully, look for emphasis and key points.</noinclude>
#[[Development of a new visual identity and branding guidelines]] that align with the target audience and business goals
# Ideate<noinclude>: Come up with ideas and building off of them to create solutions. Take time to sketch and present your ideas. Don't worry about your drawing skills here, the idea is what matters. On top of all the ideating that happens in phase two, you also need to start planning for prototyping phase i.e. how are you going to present the idea, which format are you going to use, where can you get the resources, etc.</noinclude>
#[[Implementation of the new visual identity]] across all marketing and communication materials
# Decide<noinclude>: Choose the one solution that is best described the idea.</noinclude>
#[[Training and support]] to ensure proper use of the new visual identity
# [[The_Printing/Manufacturing_process|Prototype]]<noinclude>: You don't need a finished product, just something realistic and good enough to test with users.</noinclude>
# Test<noinclude>: Observe how users react and then ask them for evaluation and feedbacks. You'll gain critical insight about changes that need to be made.</noinclude>
 
<noinclude>==Science of Governance Visual Identity Improvement Workflow==
# Understand: The stakeholder continuously emphasized on how symmetry of space and time reflected on the design, how each icons and diagrams need to be correct and precise, and 3 key aspects must present: education, catalogue, and regulation.
# Ideate: The stakeholder come up with idea to make the space and time visual representation presented symmetrically in one page. Space and time is placed side by side proportionately in one page.
# Decide: It is important for the design to reflect accountability, observability, and timeliness. This is achieved through information symmetry and correctness.
# Prototype: The design needs to be printed on paper: A4/A3/A2, so users can evaluate better.
#*[[The Printing/Manufacturing process]]
# Test</noinclude>

Revision as of 04:51, 3 January 2023

  1. Research and analysis of the current visual identity and brand positioning
  2. Development of a new visual identity and branding guidelines that align with the target audience and business goals
  3. Implementation of the new visual identity across all marketing and communication materials
  4. Training and support to ensure proper use of the new visual identity
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