Target Audience in Visual Identity

The target audience of visual identity is the group of people that the visual identity is intended to appeal to and communicate with. A visual identity is a set of visual elements that represent a brand or organization, such as its logo, color palette, typography, and imagery. These visual elements are used in marketing materials, such as websites, advertisements, and social media posts, to communicate the brand or organization's message to its target audience.

The target audience of a visual identity will depend on the brand or organization and the specific goals of its marketing efforts. For example, a visual identity for a toy company may be targeted towards children and their parents, while a visual identity for a luxury car brand may be targeted towards affluent consumers. In either case, the visual identity should be designed to effectively communicate the brand or organization's message and values to its target audience, and to appeal to the characteristics, needs, and behaviors of that audience.