Visual Identity Improvement Workflow/Context

Visual identity improvement refers to the process of updating or enhancing the visual elements that represent a company or brand. This can include things like a logo, color palette, typography, imagery, and other design elements. The goal of visual identity improvement is to create a cohesive and consistent look and feel that effectively communicates the values and personality of the brand to its audience. This can be achieved through the development of a visual identity guide or style guide, which outlines the key elements of the brand's visual identity and how they should be used in different contexts. Visual identity improvement can be an important part of building a strong brand and creating a positive perception of the company in the eyes of its customers and stakeholders.