Visual Identity Improvement Workflow/Process

1. Research and Strategy: This involves researching the target audience, competitors, and the brand's positioning in the market. This will help to inform the direction that the visual identity should take.
2. Sketching and Ideation: During this stage, designers will sketch out ideas and concepts for the visual identity. This may include logos, color palettes, typography, and other visual elements.
3. Design Development: Based on the ideas and concepts generated during the ideation phase, designers will create more polished versions of the visual elements. This may include creating mockups or prototypes to test and refine the design.
4. Presentation and Feedback: The designer will present the visual identity to the client or internal stakeholders for feedback and revisions. This may involve several rounds of revisions until the final design is approved.
5. Implementation: Once the visual identity has been finalized, it needs to be implemented across all brand touchpoints, including the website, social media, marketing materials, and products.
6. Evaluation: It is important to regularly evaluate the effectiveness of the visual identity and make updates as needed to ensure that it remains relevant and consistent with the brand's positioning and goals.