Data Democratization

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Data democratization refers to the spread of data access to all people without the presence of gatekeepers who would slow down data flow. In order for user to use the data to speed up decision-making and identify opportunities for an organization.

Data Democratization Benefit

  • Improved decision-making
  • Employee empowerment
  • More data investment ROI
  • Better customer insights

Data Democratization Caution

Some businesses are still worried that non-technical team members interpret data incorrectly and make bad decisions. Another argument is in favor of the idea that as the number of people with access to data grows so do the chance that the data is breached.