| Logic Frame
|
| Problem Statement:
|
| The COVID-19 pandemic has posed numerous challenges to businesses especially those that are operating as brick and mortar stores.
Our project team has been tasked to examine Foodhall’s current retail strategy and propose viable solutions for The Foodhall.
|
| GOAL:
|
| Reduce wastage of perishable produce, get low prices for customer while improving farmers’ welfare.
|
| Rationale
|
| A unified end to end solution would be able to handle both store level and head office level ordering and supply management, which would in principle reduce costs and increase efficiency.
|
| Assumption
|
- Farmers have access to technology.
- The cost of the improvements would be less than the potential gains.
|
|
| INPUT |
ACTIVITY |
OUTPUT
|
- Consumer purchasing data
- Farmer harvesting data
|
- Identify the stakeholders and relevant parties
- Identify the project goals and prioritize the important ones
- Pairwise interactions
- Determine value propositions
- Systems integration
|
- Digital capacity of farmers, suppliers, and distribution centers integrated into 1 ecosystem.
- Skilled users of the digital app system
- Enhanced demand and predictive automation
|
|
| OUTCOMES |
IMPACT
|
| The team prepared mockups for various use case scenarios. These include the app interface/wireframe for farmers and suppliers, distribution centre as well as Foodhall Stores and Foodhall Head Office.
|
Increased direction and business clarity for Foodhall
|
|
HDX Team 3 - Smart Grocery