Target Audience

A target audience is a group of people identified as the intended recipients of a marketing message or campaign. The target audience is the group of people that a company or organization is trying to reach and persuade through its marketing efforts. In order to effectively reach and persuade this group, it is important for the company or organization to understand the characteristics, needs, and behaviors of the target audience. This understanding can be used to create marketing messages and campaigns that are tailored to the specific characteristics and needs of the target audience. By effectively targeting the right audience, a company or organization can increase the chances of success for its marketing efforts.