HDX Team 5 - Pasar Rakyat II

Logo Pasar Rakyat Bali

This is page of HDX Team 5 - Pasar Rakyat II. The name of our team is Pasar Rakyat Bahagia.

Our team

• Eddy Gunawan
• Adeva Oktoveri
• Anne Patricia Sutanto
• Ine Inajah
• Lim Tit Meng
• Mandarin Guntur
• R. Sonny Nurgahara
• Dhia Anugrah Febriansa
• Kobsak Pootrakool

Logic Frame

Logic Frame
Problem Statement:
After our interview with Pak Nyoman the founder of Pasar Rakyat on 30 June 2021, we learned that he is aiming to build a self-reliant agricultural practice community to grow resilience in Bali that has been relying heavily on tourism for income which is severely hit by the COVID-19 pandemic. The local communities must learn a new way of sustainability, hence the Pasar Rakyat with model sample farms to start a "green revolution with knowledge management" (PKC). The project therefore needs to build consensus with the farmers n related community stakeholders. To Main Text
GOAL:
To create a sustainable and resilience community with efficient farming systems for food security in Bali hence building resilience against challenges that impact on tourism as source of income.
Rationale The project rationales frame up the Systems Problem Statement: To: Build a self-reliant agricultural practice community to grow resilience in Bali By: Teaching the Farmers, identifying and connecting the Farmers and the Sellers, and make sustainable supply chain system Using: Sample Farm supported by relevant ICT tools and also Sustainable Business Management HDX team5 Rationales Assumption We work on several assumptions. They are made after interviewing Pak Nyoman	INPUT ACTIVITY OUTPUT Design Structure Matrix HDX Team5 DSM HDX Team5 full PKC contain historical background including relevant publications and news The stakeholders and processes in the ecosystem of Pasar Rakyat as Complex Breakdown Systems External reference materials relevant to the project Initial activities from on 29 May 2021, all the way to create a Github.com Project First Presentation on the 3rd of July 2021 Slide Set 2 Presentation to Stakeholders up to 9 August 2021 Main Text Iceberg Model Stakeholders analysis Project Vee model Our proposed solutions to Pak Nyoman	OUTCOMES IMPACT A mock up/ Prototype Learning App for Sample Farms training program  :HDX Team5 Learning App prototype Sample of Farmer information Form (as created by Jared in XLP for Pasar Rakyat) A potential partnership between Pasar Rakyat and TaniHub Group TaniFund The project success relies on successful implementation of Sample Farms to effective a green agriculture revolution We hope that Pasar Rakyat and TaniHub will progress to the next stage of a very meaningful and impactful journey in Bali! We hope this first step will help bring Happiness to the people in the beautiful Bali island! HDX Team5 Conclusion and Impact Statements

HDX Team 5 - Pasar Rakyat II

Technical Advisor

• Jared Cordon

Our activities

1. Our team created a WhatsApp chat group on 29 May 2021
2. 30 May 2021, using WhatsApp chat we verified our respective email contacts sent to team leader by HDX Admin and we found mistakes of name tagged to wrong email address
3. 31 May 2021, the team had the first Zoom meeting to agree on some of our roles and responsibilities, and we agreed to set regular weekly Zoom meeting on Monday 8 PM Bali time (GMT+8)
4. After the first meeting to assign some tasks, we were then informed that a member whom we assigned as local contact with Bali Pasar Rakyat was wrongly assigned to our team and he left us to join another team, thus resulting in us without a local contact.
5. 1 June the team used WhatsApp to share a YouTube video about Pasar Rakyat
6. 7 June the Zoom meeting laid down some of the ideas we brainstormed, listing down a long list of stakeholders and possible problems and solutions for us to consider. We also listed the tools we would sue, such as Stakeholders Analysis etc. But we decided we need to do a proper interview with Pak Neoman of Pasar Rakyat in Bali so that we address the pain points accordingly.
7. The team set up a GitHub page for Team Pasar Rakyat Bahagia, our project name, meaning Happy People's Market
8. We tried to upload some files in our GitHub page but we concluded that we needed some tutorial to use the platform properly, so we arranged for a session with Jared which was confirmed for 23 June 2021.
9. We presented our team status to all HDX participants on 19 June 2021 Presentation file
10. We met over Zoom on 21 June 2021 night and worked out our project timeline and also grouped and classified the interview questions with Pak Neoman of Pasar Rakyat Bali. We also confirmed our meeting with Pak Neoman on 28 June evening via Zoom.
11. Jared held a tutorial session for our team on GitHub and XLP over Zoom on 23 June evening. We then created XLP TKC after we learned from Jared and now we are using XLP HDX Team5 page instead of GitHub page for our work.
12. We had an interview with Pak Nyoman on 30 June 2021 and we learned about his aspiration and wishes
13. We presented our team progress to all HDX participants on 3rd July 2021 Presentation file
14. Some of the team members had a Zoom meeting on 7 July evening to plan and discuss the presentation content for 10 July project update session with stakeholders. We managed to define the Systems Problem Statement, the Expected outcome, the solutions proposed and how we document and share the knowledge content of the project work to follow the 4-slide presentation requirement. It was a very positive teamwork experience for the 6 of us who took time off our respective busy work schedule to join the Zoom meeting.
15. Using WhatsApp chat the team shared the preparation of the presentation slides for 5PM submission on 9 July 2021. There will be 4 main slides as required with appendix of mock-up ICT solution slides to illustrate our proposed solution.
16. As we learned new tools through the course, we build up the content of our project Team Knowledge Container in our XLP page, which will become our project report and documentation repository.
17. Our team presented to the stakeholders on 10 July 2021 on our Pasar Rakyat Bahagia proposed ICT solution with mock-up page views Presentation file
18. Our team sent a mock-up learning management system for Pasar Rakyat on 15 July 2021 to Jared on and made an appointment to meet for his technical advice.
19. On 18 July 2021, we received from Pak Nyoman a list of topics (just subject titles) he uses for the Sample Farm training purposes.
20. We did a breakdown of the complexity in the project into three groups: Product breakdown structure (PBS); Work breakdown structure (WBS) and organization breakdown structure (OBS). Since Pasar Rakyat is still at its experimental start up stage, we decided to focus on the human players involved in making the ecosystem, and with pairwise analysis of people-people interaction we derived the Design Structure Matrix (DSM) and identified 5 clusters of inter-related people which have inter-dependency. The group shared our DSM on 19 July 2021 with Professor Golkar.
21. Some team members met over Zoom in our Monday project team meeting on 20 July 2021 to discuss how we would engage Jared the following week for his advice and help in developing the learning management system for Pasar Rakyat. Meanwhile we will continue to expand on the mock-up App views.
22. on 31 July 2021, our team presented our Sample Farm App for learning by farmers, demonstrating the navigation of the pages on a smartphone interface, and giving some example of possible contents. We also shared our Team 5 Pasar Rakyat Bahagia (Happy People's Market) PKC page in xlp.pub. As obedient students we followed the instruction for that presentation to focus on our prototype and the project documentation all in 10 minutes. We are glad that we managed to present exactly in 10 minutes.
23. On 9 August 2021 our team had a zoom meeting, we invite Tanihub Group's CEO and Pak Nyoman to link up Pasar Rakyat with Tanihub as a business solution for Pasar Rakyat. The Tanihub give the information how to register farmers in Tanihub platform as one of the suppliers and information about Tanifund to get some financing for farmers.

Introduction

File:Website Pasar Rakyat Bali.png

Screenshot website of Pasar Rakyat Bali

History

Bali is among the hardest hit by the economic impact of the corona virus pandemic in Indonesia. It is well known for its tourism destinations and the tourism sector accounts for around 80 percent of the province’s revenue sources and almost all of its labor force work in the business. Due to global travel restriction there is a significant decrease in the number of visitor. In this case the economic impact is felt not only by hotel owners or resort managers, but also their employees and those working in supply chains of the business, including agricultural sector. Due to falling demand, farmers cannot sell their produce and the harvests are left rotting in the field. In the other side, because of decreasing purchasing power, some people in Bali are starving. Those conditions then will affect food security of Bali’s people. Based on that situation a program called Pasar Rakyat (the Poople's Market) was created in April 2020 to help local farmers and people with no food to eat.

Pasar Rakyat is a social enterprise involving communities in Bali to grow and supply locally produced food so as to bring fresh produce, poultry, fish, and organic essentials from local farmers, fishermen and small businesses to a pick up point in the consumers' neighborhood. Distributed by a traditional distribution network, including local warungs, which are connected to the IT system. Pasar Rakyat is offering quality healthy food products at affordable prices, through a fair trading system. It committs to bringing customers great product at lowest price possible, fair trade practices and by acquiring cross subsidizing donation options to help provide space for the communities to share with those who cannot afford food.

The Founder of Pasar Rakyat, Nyoman Artha, is building a self-reliant agricultural practice community to build resilience in Bali that has been relying heavily on tourism for income which is severely hit by the COVID-19 pandemic. The local communities must learn a new way of sustainability, hence the Pasar Rakyat with model sample farms to start a "green revolution with knowledge management". The project therefore needs to build consensus with the farmers n related community stakeholders.

External Data

• A search for vegetable consumptions in Bali generated some reports that may be useful for Pasar Rakyat reference. Vegetable Consumption Pattern in East Java and Bali (2014)

• The 2014 study showed the relative proportion of vegetable consumed in average households and the data may be of relevance for Pasar Rakyat to do some market demand projection with appropriate extrapolation from 2014 to the present state. The study summarized in a table of data showing kind of vegetables consumed by households in 2014

• The demand for locally produced vegetables is likely to be an upward trend. A 2019 survey shows need for adding more veggies on Indonesian plates

• At the request of Indonesia’s Ministry of National Development Planning, WFP and the Food and Agriculture Organization of the United Nations (FAO) with the involvement of a Team of Indonesian University economists and professors estimated food consumption patterns in Indonesia until 2045. The food consumption modelling covers a wide range of analysis of very important and interesting factors particularly those directly related to food consumption and food demands trends. In 2018 the Indonesian government started modeling the future of Indonesia food consumption and the modelling may also generate interesting forecast for Pasar Rakyat operation in demand and supply planning use.

• The comprehensive 2019 report of the 3rd World Irrigation Forum organized in Bali September 2019 about water irrigation practices in food production with respect to the water-energy-food nexus contains useful papers about effective use of water in agriculture practices that can be adopted by Pasar Rakyat farmers. 2019 Report of 3rd World Irrigation Forum organized in Bali

• An interesting post mentioned food prices in Bali in 2019 from a tourist's perspective. This can be of interest to Pasar Rakyat business consideration, especially for differential pricing of food items for locals and tourists. A tourist's blog about prices in Bali 2019

• The pandemic has indeed hit Bali badly as reflected in this article entitled 'Bali's economy struggles' published in ASEAN Today Bali's economy struggles to survive without tourists

Problem Statements

File:Pak Nyoman.png

Suma Artha I Nyoman. Pendiri sekaligus Direktur dari Pasar Rakyat Bali.

Analysis of problems after interviewing Pak Nyoman:

After our interview with Pak Nyoman the founder of Pasar Rakyat on 30 June 2021, we learned that he is aiming to build a self-reliant agricultural practice community to grow resilience in Bali that has been relying heavily on tourism for income which is severely hit by the COVID-19 pandemic. The local communities must learn a new way of sustainability, hence the Pasar Rakyat with model sample farms to start a "green revolution with knowledge management" (PKC). The project therefore needs to build consensus with the farmers n related community stakeholders.

Pak Nyoman wishes to achieve the following:

• To connect the Suppliers (i.e.,) Farmers in terms of production, what to produce, quantity and quality required for production, and the Market segment so as to meet what the markets need, both for quantity and quality demand. This is to build up sustainability in the local supply and demand ecosystem, thus sustainability and resilience of the farming community could be maintained.
• The Pasar Rakyat systems require identifying the Farmers, what products they produce and what the markets expect to be produced, and also understanding the business model to be either B to B or B to C, or even via online business portal, and how to relate and connect the relevant supply chain players.
• Pak Nyoman aspires to build Sample Farms to have/ train model farmers to operate the farm as a training and education center supported by ICT, including digital learning platforms; tools for data collection and data management for stakeholders to update their products (specifying the items, the how many, when they could produce, and price), and also the markets situations (specifying what they need, how much quantity, when do they need, and price indication); and also tools for digital content sharing and learning of Standards Operation Procedures..
• The expected outcome is to make farmers practice sustainable farming methods using fertilizers and pesticides made in the farm organically with lowered cost compared to using chemicals purchased from external suppliers, and hence make the farms produce quality product and also keep the land free from chemical contamination. The Sample Farms serve as exemplary farm operation for other farmers to model after and Pasar Rakyat wants to ensure compliance for quality practice to produce consistent quality food, by using the Sample Farms to create a 'green agriculture revolution' in Bali.

Pak Nyoman's vision/slogan is to "Think Globally, Act locally, Feel totally!"

The System Problem Statement is summarized as follow:

• To: Build a self-reliant agricultural practice community to grow resilience in Bali
• By: Teaching the Farmers, identifying and connecting the Farmers and the Sellers, and make sustainable supply chain system
• Using: Sample Farm supported by relevant ICT tools and also Sustainable Business Management

Analysis

We gathered our understanding through interview with Pak Nyoman, from Pasar Rakyat Bali website, News and TV interview on Pasar Rakyat such as on this website,Social report on Pasar Rakyat, and also video interview with Pak Nyoman such as on APA KABAR BALI?.

We try to use the tools we learned from the Happy Digital X course, including the following:

1. Iceberg Model of Pasar Rakyat
2. Stakeholder Analysis
3. Complex Breakdown Structures (PBS, WBS, OBS)
4. Design Structure Matrix (DSM)
5. Project lifecycle
6. Vee-model

Iceberg Model

File:Iceberg Model of System.png

Iceberg model of system. Thinking in systems allows us to uncover the root cause of out problems, allowing for more fundamental and transformative solutions to be visible.

Event

What is happening?

When the COVID-19 pandemic hit Bali, the reliance on tourism for income collapsed. The local community residents started to lose jobs, income and even ability to get enough food since Bali imports most of its food supply from outside Bali.

React

What can be done to deal with it?

To rethink the way of work and the way towards self-reliance and sustainability for food, jobs and security.

Patterns and trends

What can we find if we look over time and space?

Bali is a tourist paradise and the pillar for social wellness is dependent on tourism as the key engine and driver—from hotels, F&B, merchandise, tourist experience and entertainment, spas and lifestyle services, transportation etc, and the local workforce is heavily involved in supporting the tourist industry in Bali. Food supply is mainly from Java and beyond. Farmers do not farm for self-sustainability. Over time, the work skills and competencies are biased towards service-oriented careers but not in agricultural or any intrinsic productivity using local and sustainable resources. It then makes Bali vulnerable if tourists stop visiting and the economy will feel the domino effect of collapsing or disintegrating especially when there is reduced or no more income to support purchase power for food and other essential supplies from outside Bali.

Reframe

What can be done to anticipate it?

To rethink how to construct a more resilient economy and social infrastructure and relevant skills as producers and creators of products and goods instead of being consumers or servicing tourists using goods and products imported to Bali. Thus reducing dependence on outside good will or external economy drivers that dictate Balinese livelihood.

System structure

How are the parts related? What influences the patterns?

With regards to food security and related skills and jobs, the farmers, the logistic support, the markets, the sellers, the customers, the consumers, the demand and supply chain players form inter-related parts and stakeholders influencing one another in the system of Pasar Rakyat.

Mental model

What assumptions, values and beliefs shape the system?

The Balinese may have a belief or made assumptions that the tourism industry will return soon so they still hope to continue their economy relying on revenue derived from foreign visitors spending. Over the past decades or even century, they have been focusing so much on serving foreign tourists and enjoying foreign income that they have excelled in hospitality, F&B, and other lifestyle services including art & culture products. They let their food security needs be sustained by importing as much as 80% of food produce from outside Bali. Not many residences are skilled farmers as farming and related activities is not a major industry in Bali. Of the existing farming community, they may have the habit of “continuation of our tradition”. They feel that their way of lives has been taught by their parents. So they continue to plant as in the past when the world has already changed towards using technology, sustainability, and green agriculture revolution.

Redesign

What can be done to prevent it?

The stakeholders should be integrated and come to a consensus to work together to emerge a food security resilience which can create or spin off many jobs and skills independent of tourists’ arrival. Being more self-reliant also help minimise the risk of having to pay high price for imported food when supplies become scarce. Being self-sufficient can also reduce the impact of a pandemic which tend to paralyse the supply and demand chain operation. Generating more proactive type of jobs instead of holding on to tourist-service type of jobs will also help increase household income. With enough food and revenue for each family, Balinese can become more resilient towards happiness.

Rethink

How they might change themselves to transform the system?

They need to learn sustainable farming to feed themselves and not continue to import more than 80% food supply from outside Bali. They can learn new farming techniques and be more productive to supply their own food demand and later they can even export food produced from Bali. Hence learning to redesign mindset and farming practices is fundamental for Pasar Rakyat to be impactful.

Stakeholders Analysis

Stakeholder analysis before meeting with Pak Nyoman

Stake Holder	Our output that meet their needs (Kano ranking: C=Critical, I=Important, D=Desirable)	Their output that meet our need (Kano ranking: C, I, D)
Farmers	The demand for their produce will bring revenue to the families (C)	They produce farm products for the market to sell (C)
Villagers	The villagers get alternate food supply and also jobs (C)	The villagers are the customers and beneficiaries (C)
Transport service provider	Generate jobs for drivers and trucks/ vehicles owners (C)	They provide transportation needed between farmers and the market place/ warehouse (C)
Farm venue owner	Farmers can better sustain the lease and use of the farm land (I)	Provide fair and responsible allocation of farm land (I)
Market venue owner/ Owner of People's Market Transaction Site	They may get rental income (C)	They maintain the market as a clean and safe venue (C)
Coordinator for logistics	Generate jobs for the service (D)	Help establish smooth operation model (I)
App / ICT developer and operator	Generate jobs for the service (I)	Help digitalize the market operation and communication (I)
Finance controller/ accounting	Generate jobs for the service (D)	They ensure accountability (I)
Storage/ Packaging service/ Owner of Warehouse	Generate rental income, generate jobs (I)	They provide needed support for post-harvest processing, and also prolong shelf-life for the farm produce, and may reduce wastage with proper storage and packaging support (C)
Marketing Communication/ Publicity	Generate jobs (D)	They ensure awareness and promote branding of the market (I)
Administrator of SOP	Generate jobs (D)	Ensure compliance and support scale up operation (I)
Funders / Sponsors	Provide good will and corporate social responsibility opportunities; and may enhance corporate reputation as a caring enterprise (I)	They benefit the poor and needy with free or heavily subsidized food and help make the market sustainable (C)
Local District / Village government	Provide governance channel regulation for safety and hygienic markets (I)	Ensure compliance of safe management and also environmental issues (I)
People's Market Organization / People's Market Traders Forum	Provide open communication and cooperation/ collaboration (D)	Enhance community ownership and mutual support (I)
Related Office (Local Industry and Trade Office}	Provide official platform for investment and growth of potential business operation to support Bali economy (D)	They may open up new opportunities for market scale up and forge partnership with traders and/ or related industry to value add (D)
Marketplace support (Gojek / Shopee / Delivery etc.)	Provide new service demands (D)	They can expand the reach to customers and enhance online business for the market (D)

Pairwise 3X3 grids to compare our project importance to the stakeholders against the stakeholders importance to us

Pairwise comparisons of reciprocate importance between stakeholders and project

We use the 3x3 grids tool to analyse how our project contributions may benefit the Pasar Rakyat stakeholders in relative importance with respect to the relative importance of the input from the stakeholders to the success of our project.

initially we placed the Villagers in the Low-Low grid but on second thought we think the project will have medium importance to them as they are the community that will benefit from the Pasar Rakyat project, not just about food security derived locally through sustainable farming, but also the project is likely to create jobs for the villagers in the ecosystem of Pasar Rakyat in the long run.

Network between stakeholders

To network the stakeholders, it is recommended to establish consensus. Consensus building steps for Pasar Rakyat:

(A) Preparation:

1. Invite stakeholders as listed in the table of stakeholders analysis
2. Get Pak Nyoman to invite local key contacts and representations
3. Build the Table of parties that can make decision and influence
4. Assignment of roles and meeting frequency
5. Brainstorming agenda and ideas

(B) Create Value:

1. Share the vision of Pak Nyoman, and the value of sustainability, revenue increase, welfare, food security, education of good farm practices, post-harvest processing, value add to the farm produce, organic fertilizers, etc
2. Listen to other parties their aspiration or obstacles to overcome
3. Bundle the value options into people skills related, market related, SOP related, community wellness, eco-friendly and sustainability

(C) Distribute value:

1. Sample or Model Farm for training
2. Compilation of education materials/ videos/ manuals etc
3. Data management with ICT and knowledge sharing and distribution
4. Finance and accounting for fairness to all stakeholders
5. Good and regular communication to unite community

(D) Follow through:

1. Regular data collection and sharing with fixed schedule
2. Celebrate successes and share stories
3. Scale up option for farmers

Complex Breakdown Structures

We analyze all the possible components in terms of Functional and formal decomposition of System Pasar Rakyat Bahagia as listed below:

1. Product Breakdown Structure (PBS)

(A) Sample Farms Functional Components

• Training centre for farmers
• Demonstration of skills and know-how
• Development of innovative ideas, curriculum and recipe
• Promotion of sustainability and eco-friendly practices
• Coordination of farm production schedules to meet demand cycles
• Network of farming community for mutual support
• Data collection and management of farmers and farming practices

(B) Learning Management System functional components

• Curriculum for ‘How to be a Good Farmer’
• Instruction manuals
• Recipes and Formulae
• Video demos of ‘How to…’
• Monitoring of learning progress
• Photo galleries
• Testimonies
• Success stories
• Mentoring advice
• Volunteers and help
• Location of Sample Farms and Mentors
• Contact information for Sample Farms and Mentors
• Q&A portal

(C) Supply Chain Management System functional components

• Demand forecast
• Marketing strategy
• Sales order
• Inventory of farm products
• Location of farms
• Capacity of production
• Transportation needs
• Distribution channels
• Schedule of Vehicles & Drivers
• Manage the financing & accounting strategy
• Pricing (product cost & selling price)
• Manage funding
• Manage procurement and supply

2. Work Breakdown Structure (WBS)

(A) Sample Farms Workflow Components

• Set up Sample Farm
• Identify good farmers
• Appoint Trainers
• Appoint Mentors
• Recruit volunteers
• Develop curriculum and teaching materials
• Write instructions for manuals and recipes
• Make teaching videos
• Curate useful photos into reference gallery
• Maintain website and social media communication
• Training and class schedule
• Monitor farmers progress
• Coordinate farm visits
• Facilitate farmers’ engagement with mentors and volunteers
• Update farmer database
• Curate success stories and testimonies
• Publish Sample Farm activities
• Promote membership

(B) Learning Management System workflow components

• Plan and develop “Be a good farmer” curriculum
• Publish learning materials/recipe / formula for ‘how to make …’
• Make video to demonstrate ‘The way of good farming….’
• Collate and classify useful photos and pictures for teaching use
• Document the success stories
• Interview testimonies
• Monitor progress of each farmer student
• Coordinate contact with mentors / volunteers
• Create a directory and map position/location of the Sample Farms and members’ farms
• Schedule farm study trips

(C) Supply Chain Management System workflow components

• Collect market data for demand forecast
• Implement marketing plan
• Consolidate sales order
• Manage procurement and supply
• Matching farm production quantity and quality supply to target markets demand
• Maintain and update inventory of farm products
• Manage the transportation / distribution support needs
• Deployment of vehicle & drivers
• Manage the financing & accounting strategy
• Market survey for competitive pricing (product cost & selling price)
• Manage funding and sponsorship

3. Organization Breakdown Structure (OBS)

• Founder of Pasar Rakyat
• Farmers
• Farm venue owner
• Market venue owner
• Local government
• Logistic coordinator
• Finance controller
• Funders
• Sponsors
• Marketing promoter
• Packaging service provider
• Storage warehouse owner
• Transport service provider
• Administrator of SOP
• Villagers
• Customers
• Retail business owners
• Project owner
• Website and social media administrator
• Online business developer
• ICT developer for Apps
• Data manager
• Trainers for farming methods
• Mentors to farmers

Design Structure Matrix (DSM)

Using the pairwise analysis of interactions and interdependency of people involved in the Pasar Rakyat ecosystem, we came out with the DSM seeing some clustering patterns that can help us understand the human dynamics in the project.

The DSM revealed 5 clusters of interactions among the stakeholders in the Pasar Rakyat ecosystem.

The Big Grey matrix shows the main players in the Pasar Rakyat operation.

The Orange matrix inside the Grey matrix comprises the key drivers of the Pasar Rakyat project.

The Green matrix inside the Grey matrix are people to ensure financial and accounting governance in the business model.

The Blue matrix are the service support needed to operate the demand and supply chain in terms of transportation, packing and storage.

The Pink cluster are the ICT developers for digital solution including the learning management system for Sample farm training centers, and the Supply chain management system to link from farms to market, so as to enable scaling up of the Pasar Rakyat project with digital platforms for data and knowledge depository and management.

Project Lifecycle

We define the lifecycle phases of the project as follows:

Stage 1: Exploratory Research

Background research on Pasar Rakyat with Stakeholder interview

Stage 2: Concept ideation

Stakeholder needs analysis and define problem statements to meet Stakeholder’s aspiration

Stage 3: Development of solution

Refine the stakeholders’ needs into Learning through the Sample Farm concept and to develop supply and demand chain management, supported by sustainable operation model

Stage 4: Production of prototype

Create mock up online pages for the Learning Management System and the Supply Chain Management System; seek feedback from stakeholder/users

Stage 5: Deployment and utilization of digital tools

To test user functionality, robustness of operation system to meet users need, to get feedback for further modification

Stage 6: Support system and provision

To establish the technical support and also user support capability to sustain the digital platform utility and future expansion

Stage 7: Retirement or revamp of digital platform

When the platform is no more effective or meaningful because all farmers are well trained and the network of farmers create a sustainable farming community and a self-sustain ecosystem is stabilized. But this may be many years down the road.

Vee-model

vee-model for pasar rakyat bahagia

We use the Vee-model to visualize our ICT project lifecycle for Pasar Rakyat Bahagia as shown here. At different stages of the project development, there will be requirement for feedback communication, verification and validation between the stakeholders, users and the project owner ICT developers.

Solutions

We think there are three aspects to the solutioning process:

1. People skills and mindset--the farmers need to be educated and trained with 'Think Globally, Act Locally, Feel Totally'. The solution is through education.
2. Supply chain management--the systems need to coordinate the supply chain to match farmers to markets, the supply and demand to generate stable income for the farmers and other stakeholders.
3. Logistic and business management-- the ecosystems require good standard operation procedures to scale up the good practice by the Sample Farms and the Pasar Rakyat business, which could be B2B, B2C and also online sales. Proper marketing, packaging, processing, pricing, supported by effective data management, transport and delivery services, inventory and accounting system.

Business solutions

Ada sekitar 400-500 Petani, ada 2 jenis petani

1. Petani yang sudah tidak memiliki modal.

2. Petani yang masih memiliki modal dan berproduksi.

Ada sekitar 120 Petani yang diajak dan diajarkan untuk produksi mengunakan pupuk yang dibuat dengan metode pak Nyoman. Bibit, pupuk dan petiside organik diberikan oleh pak Nyoman, hasilnya sama sama produktif dengan biaya yang lebih rendah. Petani dapat membayarkan kembali setelah mendapatkan uang dari hasil pertaniannya.

Ada beberapa peternak yang diberikan bibit ternak juga. Pupuk dan petiside dibuat sendiri secara organik dengan teknik yang diajakna oleh pak Nyoman

Hasil dari produk petani dibeli dan didistibusikan kepada enduser, beberapa enduser adalah reseller yang dijual lagi ke restoran dan hotel.

The above were narrated by Pak Ntoman and the translation of the above into English is as follow:

There are about 400-500 Farmers, and there are 2 types of farmers

1. Farmers who no longer have capital

2. Farmers who still have capital and produce

There were around 120 farmers who were invited and taught to produce using fertilizer made by Pak Nyoman's method. Pak Nyoman provides them with seeds, fertilizers and organic pesticides, the results are of the same productivity but at a lower cost compared to using commercial chemical based fertilizers and pesticides. Farmers can pay back the cost of the materials after getting money from the sales of their agricultural products.

There are some breeders who are given livestock seeds as well. Fertilizer and pesticides are made organically by themselves using the technique suggested by Pak Nyoman.

The results from farmers' products are purchased and distributed to end users, some end users are resellers who are resold to restaurants and hotels.

Connecting PASAR RAKYAT to a Business Partner TaniHub and TaniFund

TaniHub Group is an integrated platform empowering farmers and end customers through technology, enabling them easy access to market and fresh produce, as well as access to capital to grow.

They have the aspiration and mission of Building Sustainable Agriculture Value Chain in Indonesia Through Technology and Innovations

We have connected Pak Nyoman with the CEO of TaniHub group to explore collaboration.

TaniHub Group Ecosystem Provides End-to-end Support to Farmers with a focus on improving US$ 125 Bn agriculture (food crops, horticulture, fishery, livestock) and food & beverage business in Indonesia.

We think that Pasar Rakyat farmers may be able to tap on the TaniFund platform of the TaniHub Group.

TaniFund is a peer-to-peer (P2P) lending platform focusing on Indonesia’s agriculture industry, connecting you with local farmers through productive loans, providing high return and real social impact. By lending through TaniFund, funders contribute to creating access to finance for the welfare of local farmers.

Pasar Rakyat may link up with TaniHub and Become a cultivation partner as TaniFund provides financing for farmer / livestock groups to conduct cultivation businesses, in order to increase the productivity and the availability of working capital.

As harvest time arrives, TaniFund will ensure that all harvested goods will be absorbed through their marketplace partner, TaniHub. This will be a win-win relationship for Pasar Rakyat.

https://tanifund.com/ How Tanifund works is described in their website

Step 1 Select a program

Funders or lender have various cultivation program to choose from. Each cultivation program is unique with its own yield and risk profile. Learn more from each prospectus to better understand the product as well as the process.

Step 2 Farming begins

With all funding fulfilled, it will be time to farm. Once the funding period is over, our farmers will start the cultivation process as scheduled. All activities and budget spending will be closely monitored.

Step 3 Be updated

Farmers will update progress of the farm chosen by the lender/ funder. The highly-trained farmers will provide regular updates on the progress of the farm. You can see pictures of your farm and how much it has grown!

Step 4 Harvest time

Collaborating with TaniHub as guarantee receiver of produce. As harvest time arrives, TaniHub will ensure that all harvested goods will be absorbed through their marketplace partner, TaniHub. One of the ways is for supplying the demand from the online sales portal of TaniHub

Step 5 Enjoy results

Lenders and farmers can finally enjoy the yield on project completion. All calculation sales and profit sharing will be conducted in the most transparent way. Details will be summarized in an accountable financial statement for funders to review.

ICT solutions

One of the ICT tools for Pasar Rakyat is to survey the farmers in Bali who are to form the Pasar Rakyat community. The survey form designed by Jared Gordon as an example may be used to construct the farmer data base for knowledge management. This collation of farmers, their location, farm size, type of crops, farming schedule and harvest time, etc will be very important for Pasar Rakyat to plan nd schedule planting and harvesting of relevant crops to supply and meet the market demands all year round.

Sample of Farmer information Form (as created by Jared in XLP for Pasar Rakyat)

Mock-up of the Learning App for Pasar Rakyat Sample Farm training modules

File:WhatsApp Video 2021-07-15 at 21.48.55.mp4

This is a simulation of how the learning App for Sample Farm students will see when they log onto the learning management system

The team has agreed that the foundation for a successful and sustainable Pasar Rakyat is through education and training the new generation of farmers. They will learn from the Sample Farm(s) championed by Founder Pak Nyoman. The first ICT solution the team will focus on is the Learning Management System, with an App interface for the farmer students. The mock-up is to illustrate how the App may look like in page view format. Our Mock-Up

We have a list of training topics sent to us by Pak Nyoman. It is envisioned that the materials, content, instructions, recipes and demo-video will be packaged for into the Learning Management System. The list of topics include:

1. How to make eco-enzyme
2. How to make fungicides from Tricoderma
3. How to do composting
4. How to make Nabati pesticide
5. How to make Lindi - a liquid fertilizer
6. How to cultivate micro-organisms to enrich soil
7. How to convert natural materials to enrich soil

The Learning App may also link to other good farming practices from other parts of the world such as Thailand and Singapore

Prototype of the Learning App for Pasar Rakyat

This link is prototype of Pasar Rakyat Learning Apps: Prototype

Education solutions

1. Case Studies from Singapore

Singapore as an island like Bali also aspires to grow and produce food to meet 30% of self-reliance by year 2030. The citizens in Singapore are learning and practicing urban farming with resources such as video instructions. Pasar Rakyat may produce similar videos for the local farmers training use.

|https://www.youtube.com/watch?v=Q9YHu-7e6Nc}}

• An introduction to home farming in Singapore

• Video 101 How to compost

• Vermicomposting in Singapore

There are also several commercially operated organic farms that supply fresh produce as well as serve as education provider for farming purposes. They include the following which may be useful reference for Pasar Rakyat:

• VertiVegies

Established in 2015, VertiVegies specialises in vertical farming to harvest fresh and healthy produce every day.

• Bollywood Veggies

From their humble beginnings in 2000, Bollywood Veggies has grown to become one of the oldest and most famous local farms in Singapore. Visitors can enjoy an abundance of activities from guided farm tours, paddy planting, nature art sessions, lessons on sustainable farming, and of course, getting a taste of their freshest produce! Beyond the wide range of fresh fruits and vegetables that they have, they also house a culinary school, museum, and their very own farm-to-table café.

• Sky Green

This high-tech farm is the world’s first low carbon, hydraulic-driven vertical farm with shelves of green plants that stack over 9 metres tall. This outstanding innovation in urban farming has won Sky Greens multiple awards including the Green Technology Award Top Honours at the Singapore Sustainability Awards 2014. Through the use of minimal water, land, and energy, they are able to produce safe, fresh, and nutritious vegetables to minimise waste and save resources.

• ComCrop

As Singapore’s first and only commercial rooftop farming company, the ComCrop team uses marginalised spaces to grow high-quality local produce that is free of pesticides and harmful chemicals. This vertical farm covers more than 6000 square feet and uses 90 percent less water than traditional farming, making it more sustainable for the environment.

• Pacific Agro Farm

Pacific Agro Farm is one of the first urban farming companies in Singapore. This is an urban farm with strong expertise on juicy cherry tomatoes, eggplants, basil, sweet potato leaves, peppermint, turmeric. Beyond their fresh and organic offerings, visitors can also enjoy the fun line-up of hands-on activities like creating your own potting mix using coconut husk shavings and coffee powder and even learning how to make your very own hydroponic set up to take home with you.

2. Case Studies from Thailand

Thailand is currently having almost 20 million people engaging in the agricultural sector. One of the most important problem facing these farmers is that of market demand and sustainable business management. Like in the case of Bali and Pasar Rakyat, Thai farmers produce what they can and then try to sell their products. Often, supply exceeds demand and results in losses for those crops.

"Green revolution with knowledge management" will be key to their long term sustainability. There are lessons from some successful cases studies in Thailand that will be applicable for our Pasar Rakyat project.

Phu Tawan Organic Farm

Suphachai. Owner of Phu Tawan Organic Farm

Phu Tawan Organic Farm

External links:

Suphachai's Facebook

Article of Phu Tawan Organic Farm

Phu Tawan Farm locates in Ban Nong Mek, Amnat Chareon Province, in the northeastern part of Thailand. At the time of its start, Ban Nong Mek has no electricity and in the upland area with limited surface water.

Suphachai, owner of Phu Tawan Farm, is the leader of farmers in Ban Nong Mek. After his graduation from college in Thailand, he decided to train as a Young Farmer in Israel for 7 years. Once he came back to Thailand, he started his organic farm in Nong Mek, based on the innovative farming techniques he learned from Israel. His original farm area is around 14 acres. He also taught other farmers in the area of those new techniques. And like in the case of Pak Nyoman, he helped collecting those farm outputs from those farmers and selling them to market.

Currently, his group of farmers now collectively has total of 50 acres and weekly output grew from a mere 30 kilograms to 3000 kilograms.

Although Thailand has plenty of lands, Supachai's farming technique is based on "closed-system greenhouse" idea, which help conserving the use of limited water supply which is the main problem of Nong Mek. His previous training in Israel is quite instrumental in overcoming his problem, since Israel faces even more severe water problem than Nong Mek. Also closed-system green house idea helps eliminating the problem of pest and allow these farmers to do organic farming which raise the value added of their products.

Farmers in his group have around 12-20 greenhouses each on their land. Vegetables that they grow include green oak lettuce, red oak lettuce, cos lettuce, butterhead lettuce, frillice ice berg lettuce, Chinese broccoli, spinach, as well as yu choy.

The key success factor of the project.

Supachai says that the key secret to success of his group is that of systematic schedule of farming that meets the demand of the market. He has secured the connection to supply organic vegetables under the brand "Phu Tawan Organic Farm" to Tops Supermarket, one of the leading supermarket chain in Thailand.

Before planting each year, his group will:

1. Calculate the number of existing greenhouses, the number of crops that each of the greenhouse can produce as well as the yield per crop.
2. They will discuss the available farming capacity breaking down into each type of vegetables with the customer - Top Supermarket.
3. Once they reach agreement, they will allocate the order among the members.
4. Members then schedule their production accordingly.

Salad-type vegetables are very popular, following be local-type vegetables. Currently, Phu Tawan Organic Farm products is selling quite well so much so that they could not keep up with market demand. (This is quite remarkable since there are many farmers in Thailand facing difficulty selling their vegetables.)

Each greenhouse is roughly 6x30 meters. Each will grew 4 rows of vegetables and resulting in 6,000 of them at the end. Each crop cycle is around 45-50 days. Farmers usually plant them in the seedbeds for the first 15-20 days before transferring them to greenhouses for the rest of the time which amounts to 30 days each.

To have a regular weekly income, each member needs at least 6 greenhouses. This is so because each vegetable needs 30 days in the greenhouses, and the greenhouses need to rest around 1 week before the next crop. So each greenhouse can produce around 9 crop per year.

Before each crop, farmers need to prepare the soil with organic fertilizer and control the soil acidity. This is done through the usage of compost and dolomite. Dolomite will add calcium, magnesium and silicon to the soil and allow vegetables to absorb fertilizer more effectively. At the same time, it will enhance the function of microorganism, help prevent disease and pest in the greenhouse.

The weekly income for 6 greenhouses will be around 300-500 USD. This translate to around 1,200-2,000 USD/month or 14,400-24,000 USD/year. Since each member have around 12-20 greenhouses, this means that each member can have up to 72,000 USD/year, which is quite satisfactory.

The cost of each crop is around 30 USD per crop. 7 USD is for compost and the rest is for seeds, water, etc.

Supachai concludes that the key to success of modern farmers is not the planting process but "marketing". Demand should determine supply. Before you plant anything, you should sell them first. Once order is in place, you can start with the planting. This is the key lesson he learned from the Israelis during those 7 years.

Conclusion and Recommendation

Our team has at this stage concluded that the key factor affecting the success and sustainability of Pasar Rakyat project lies within the successful implementation of Sample Farms as the training and learning centers in Bali to effective a green agriculture revolution with new skills and methodologies imparted to the farming community. The project team has envisaged an App for farmers to use in the farms they work on, with a central portal managed by Pasar Rakyat Founder Pak Nyoman and his team. This is the foundation starting point for a meaningful and impactful journey for the Balinese to bring about self-reliance, sustainability, food security, hence leading to happiness in Bali.

The Logical Framework tabulated below may be used as the logical steps towards the next stage of project management.

The project development framework will also reference the Vee Model to engage the users especially Pak Nyoman and his team to visualize our ICT project lifecycle for Pasar Rakyat Bahagia. At different stages of the project development, there will be requirement for feedback communication, verification and validation between the stakeholders, users and the project owner ICT developers. We have only started the first step towards actualizing Pak Nyoman's aspiration and a very noble vision to bring Happiness to Bali and her people in the beautiful island! Meanwhile, our team has introduced Pasar Rakyat Founder Pak Nyoman to the CEO of TaniHub Group. They will explore how the TaniFund platform can be integrated to the ecosystem of Pasar Rakyat Sample Farms and Farmers. Coincidentally, the TaniFung technology platform also has an App interface for trained farmers to upload their farm status and progress, since TaniFund has relevant App for farmers that may fit Pasar Rakyat needs. The technology platforms for TaniFund and also the TaniHub supply demand sale portal (https://tanihub.com/), in our opinion, can complement very well the plan and aspiration of Pak Nyoman for the Pasar Rakyat project. Our team now leave the project with a sense of optimism and hope that Pak Nyoman and his collaborators including TaniHub will progress to the next stage of a very meaningful and impactful journey in Bali!We thank HDX administrators, lecturers, instructors, and Pak Nyoman for the great learning journey through this project work. It is a pity that not all of us in the team actually participated in the project work journey. We understand some members in our team could not spare time from their busy schedule to contribute in the team work, we wish them well. And for the 6 of us who have worked together regularly as a team via Zoom meetings, WhatsApp chats, emails, and break-out room discussions, we have demonstrated good partnership and friendship, mutually supporting one another. The bonus for us is that we are not just fellow course mates in HDX but we have also become good friends despite us originating from different parts of Indonesia, Thailand and Singapore.

References

Our references mainly came from social media and internet search of news and publications related to the project

The Logical Framework for Project Pasar Rakyat Bahagia

Narrative Summary	Indicators	Data Sources	Assumptions
Goal To create a sustainable and resilience community with efficient farming systems for food security in Bali hence building resilience against challenges that impact on tourism as source of income	Happy Balinese!	Happiness Index
Purpose To implement a green and sustainable farming practice and culture to enhance locally produce food supply of good variety, quantity and quality	-Decreased import food supply from outside Bali -New farming methods implemented -Support demand of locally produced food for market and consumers demand	-Collect data on food imported and locally produced food -Information on new or expanded farms -Market data for demand and supply -Information on food price and cost	Affecting the purpose-to-goal link -Growth in self-reliance and confidence in the farmers and sellers of locally produced food -Enhanced resilience in Bali for food security and also reduces cost of food as imported goods
Outputs 1. Set up Learning Management System 2. Set up farmers and farms database 3. Farm product yields for the market supply 4. Supply Management with viable business model for Pasar Rakyat	-Number of sample farms set up -Number of farmers trained -Productivity increased -Improved revenue earned -Expansion of market outlets -Create new jobs related to farming and also supply chain support	-Collect data on farmers and the courses they completed -Quantify farm produce and yield; variety of crops and quality of produce -Measure productivity -Number of value added by-products -New jobs created and employment in relevant farms and markets, including supply chain support services	-Collect data on farmers and the courses they completed -Quantify farm produce and yield; variety of crops and quality of produce -Measure productivity -Number of value added by-products -Number of farm produce sellers and markets -New jobs created and employment in relevant farms and markets, including supply chain support services
Inputs 1. Set up Sample Farms 2. Develop learning programmes	-Pak Nyoman’s Sample Farm concept -Training materials -Recipes for organic pesticides and fertilizers -Mentoring	-Data from Pasar Rakyat Founder Pak Nyoman -Shared information from Pasar Rakyat stakeholders	Affecting the input-to-output link -Farming is important integral ecosystem for Bali -Changing of mindset and mental model for farming as a profession -Learning new skills in green agriculture practices for eco-sustainability